Store Visitor Traffic Improvement Plan and Abnormal Traffic Response Mechanism

Amazon has become one of the world's largest online retail platforms. The level of store visitor traffic is directly related to the survival and development of the store. How can you increase visitor traffic to your Amazon store? This article will provide a detailed analysis of comprehensive strategies to boost Amazon store visitors.

I. Keyword Optimization Strategies

1. Keyword Research

Keyword optimization is the key to increasing Amazon store visitor traffic. We need to conduct an in-depth analysis of the target market to understand consumer search habits and needs. By using Amazon backend keyword tools, third-party keyword tools, etc., we can find popular keywords related to our products.

2. Keyword Placement

Reasonably place keywords in the product title, description, bullet points, search terms, etc., to improve the product's ranking in search results. Pay attention to keyword density and avoid keyword stuffing.

3. Keyword Monitoring

Regularly monitor keyword performance and adjust keyword strategies based on data. For underperforming keywords, replace or optimize them in a timely manner.

II. Product Optimization Strategies

1. Product Image Optimization

High-quality product images are an important factor in attracting consumer clicks. Ensure that the images are clear, aesthetically pleasing, and comply with Amazon's image guidelines.

2. Product Description Optimization

Detailed and accurate product descriptions help improve conversion rates. Highlight product features and advantages in the description, and use engaging language to increase the product's appeal.

3. Product Review Management

Actively reply to customer reviews to improve product ratings. For negative reviews, communicate and resolve them promptly to avoid affecting the store's reputation.

III. Advertising Promotion Strategies

1. Ad Placement

Utilize Amazon advertising platforms, such as Sponsored Products and Sponsored Brands, for precise ad placement to increase product exposure.

2. Ad Optimization

Adjust keywords, bids, budgets, and other strategies based on advertising data to improve ad performance.

3. Ad Creatives

Create attractive ad materials, such as videos and images, to improve ad click-through rates.

IV. Social Media Marketing Strategies

1. Social Media Platform Selection

Select appropriate social media platforms based on your target market, such as Facebook, Instagram, Twitter, etc.

2. Content Creation

Publish valuable, interesting, and engaging content to increase fan interaction and sharing.

3. KOL Collaboration

Collaborate with key opinion leaders (KOLs) in the industry to increase brand awareness and influence.

Increasing Amazon store visitor traffic is a systematic project that requires optimization from multiple aspects. Through strategies such as keyword optimization, product optimization, advertising promotion, and social media marketing, we can comprehensively boost store visitor traffic and achieve sustainable store development. We hope this article provides useful references for your Amazon store operations.

Are Amazon Sessions the Same as Visits? How to Increase Visitor Traffic

Selling globally through Amazon Global Selling provides a massive market, and it has already become the hottest e-commerce model worldwide. Listening to others talk about it, it sounds like Amazon is paved with gold, but when you actually do it, it feels like every step is a struggle. So, are Amazon sessions the same as visits?

Are Amazon sessions the same as visits?

Amazon sessions are not the same as visits. Visits mean that even if the same buyer clicks ten times, it only counts as one, while page views mean that if the same buyer clicks ten times, it counts as ten. Visitors bring traffic to the store, and of course, there are also opportunities for transactions among visitors, so they are also potential customers.

How to increase visitor traffic?

1. Main image. The first thing consumers see on Amazon, and the only thing they see at first glance, is the seller's product main image; the title is only noticed after seeing the image. There is no special reason for this, simply because images are so intuitive. Therefore, to increase click-through rates, the first step must—and can only—start with the main image. To optimize the main image, we first need to ensure it meets Amazon's main image requirements. Amazon has quite detailed requirements for product images, such as a pure white background, the product occupying 85% of the image, etc. These are the prerequisites for optimization.

2. Product price. When facing competing merchants' products, choosing to sell at a lower price can indeed win more orders and conversion rates, but this method is not a long-term tactic. It will lead to your profit margins getting smaller and smaller, so never price blindly.

3. Keywords and relevance. One of the principles of the A9 algorithm is product relevance; Amazon will provide the most suitable search results when consumers search. Precise keywords can effectively increase product exposure. If you add a keyword that is relevant to the product and has decent traffic, the listing's visitor traffic will also increase accordingly.

4. Discounts. Consumers always hope to buy high-quality, inexpensive, and cost-effective products, and they pay close attention to coupons. In the early stages, you can try setting up Amazon coupons, which can slightly boost conversion rates when traffic is relatively low.

Amazon visitors refer to the people who enter your store. With these visitors, there is a possibility of traffic and transactions. Therefore, as a store owner, you definitely need to find ways to attract more visitors, so that your store might just secure those transactions.

How to Conduct Amazon Internal and External Promotion

How to do Amazon promotion (Amazon internal promotion + external promotion)

There are two types of Amazon promotion: internal and external. For internal promotion, we will mainly talk about deals. Of course, the optimization of the product itself must be done well: the title, bullet points, search

terms, product description, and product images are the most basic optimizations when listing a product.

Regarding promotions:

Amazon has various forms of promotions. However, sellers do not need to initiate campaigns actively, nor do they need to pay any

fees.

There are 2 types of promotions.

1) Officially initiated campaigns by Amazon

2) Automatically generated promotions by the system.

First, let's talk about the campaigns officially initiated by Amazon. There are mainly two types.

1.

Amazon's marketing department will decide the categories to promote based on the season and changes in search volume on the website. For example, if we find that the search volume for mops on the website is very

high recently. We will place a promotional ad for mops on the homepage or category page. When

consumers click into it, they can see all the mops on the website. Sellers do not need to sign up for such campaigns; the system will

automatically crawl eligible products and display them.

2.

Campaigns organized by Amazon's marketing department themselves. These campaigns will have clear themes and requirements, and Amazon staff will

search the database for eligible merchants and send out invitations one by one. Only sellers who receive an invitation can participate in the campaign.

Of course, if you have an account manager, you can also apply to them for promotions, Lightning Deals, and other events. Currently, Huiwang account managers for European and Japanese sites can help clients run promotions and Lightning Deals.

Secondly, let's talk about the automatically generated promotions by the system. Our system will automatically promote to consumers. This type of promotion is

based on relevance. If a consumer has viewed or purchased a certain product, we will recommend related products to them on the product detail page or through

email ads.

Then, let's talk about how sellers should utilize Amazon's promotional resources. (Keyword clicks + Promotions)

1.

For promotional campaigns that do not require an invitation, a seller's sales directly depend on the seller's product ranking on the results

page. The factors that determine product ranking include:

a.

Relevance: Sellers should set up product titles and search keywords properly according to our requirements.

b. Price and discount: Products with discounts will correspondingly be ranked higher.

c.

Delivery service: FBA (Fulfillment by Amazon) is considered the fastest and has the best service quality by default. Therefore, if you want to make a certain product

a blockbuster hit, please make sure to use FBA for this product in order to get better search rankings.

d.

Number of positive reviews: Please pay attention to maintaining the reviews of the products you want to focus on cultivating.

e. Past sales volume: The better a product sells, the more it shows that consumers approve of it.

f.

Listing time: New products will correspondingly receive some preferential treatment when launched.

These factors each hold different weights. Only when you perform well in all aspects will your ranking continuously move up.

When consumers see the ad on the homepage or category page and click in to see you first, your sales will naturally be good. And

once your sales are good, it will drive your other metrics to improve as well. Therefore, it becomes a virtuous cycle of continuous improvement.

2.

For promotional campaigns that require an invitation, sellers need to do their own jobs well and just wait for the Amazon account manager to proactively invite them. Amazon does not charge for these campaigns, but they need to ensure a relatively high ROI. Therefore, they tend to select products from sellers with a high expected conversion rate. Currently, Huiwang account managers for European and Japanese sites can help clients run promotions and Lightning Deals. If needed, contact johnson-13302966231. Several consideration factors for determining sellers with a high expected conversion rate:

a.

Good past sales volume, indicating that consumers approve of your product and price.

b. Good customer feedback, indicating that the product quality is up to standard.

c.

Using FBA. Past experience tells us that consumers tend to choose products that allow cash on delivery. Products using

FBA will have a much higher conversion rate. Therefore, under the same conditions, we prioritize products that use

FBA.

d.

For certain product categories that are relatively scarce during our campaigns, we will also select some new products to participate. In the absence of

past data to reference, we will have very high requirements for the seller's product detail page. We hope that since we are bringing

you traffic, you can retain the visitors and make them purchase. Therefore, a rich and professional product detail page is extremely

important.

3.

Since system-generated promotions are all relevance-based recommendations made by the system based on the seller's backend product data. Therefore, in order to

give your products more opportunities for cross-relevance recommendations, please make sure to enrich your product data as much as possible, allowing your products

to establish relevance with similar top-selling products on the website across different attributes, so as to get recommended. At the same time, we

also suggest that you upload as many of your products as possible. Different products get exposure opportunities on different pages, and products from the same seller

will cross-recommend each other. This way, your total exposure will increase, and accordingly, your sales will also increase.

The above are some important factors for doing a good job in Amazon internal promotion.

Next, let's talk about how to do external promotion:

To understand external traffic driving, you first need to understand a core question: Where does Amazon's traffic come from? To put it bluntly, their traffic is actually drawn from websites and platforms like Google

and Facebook. For B2C, the Google methods suitable for external traffic driving are Google Display Network ads and Google Shopping ads, which can also be combined with others.

The reasons are quite simple: 1.

Image ad format 2. Try to avoid bidding on the same dimension 3. It must be much cheaper than internal traffic driving.

Driving traffic on social platforms: Facebook,

Twitter, Pinterest, Quora, VK,

If you have needs for external traffic driving, feel free to ask follow-up questions or send a direct message.

How to Make Good Use of Amazon Video Ads to Double Your Sales

At the beginning of 2020, I'm sure everyone spent a "special holiday." Due to the pandemic, most of our peers were still stuck at home. As operations personnel, you could still work remotely from home and log in every day to check the store's status, but many factory colleagues had not yet returned to their jobs. Working from home, you still need to quickly get back into the state of a top seller. Take action, take action! The momentum of earning US dollars cannot stop.

At the beginning of the new year, Amazon brought a major benefit to sellers, which is the opening of the Amazon video ad feature. The Sponsored Brands video feature better helps sellers cope with the trend of branded shopping. Some brand-registered sellers can already run video ads in advance. You can check it yourself on the ad creation page in the backend.

Why was the video feature launched?

1. High attractiveness Research shows that 68% of consumers like to get brand information through short videos. After sellers use the Sponsored Brands feature, they can stand out more on the search page.

2. High conversion rate According to Amazon research, 1 in every 5 Amazon visitors will purchase a related product after watching a brand or product video. As you can imagine, the conversion rate brought by video ads can be as high as 20%. You can use keyword targeting to attract buyers who are searching for products related to yours on Amazon through videos, thereby acquiring more consumers.

Where do video ads appear?

When consumers search for related keywords on the Amazon mobile app, your video will appear below the search results page. For example, when searching for "hiking shoe", the following video will appear on the search results page: clicking it links directly to the product page.

Amazon has currently enabled the following features for brand-registered sellers: Sponsored Brands + Brand Store + Posts + Sponsored Brands video, gradually allowing sellers' brand promotion to form a closed loop.

How to create a video promotional ad?

1. Set your campaign name, start date, and daily budget, then select "Video" from the ad creative format, and preview the ad to ensure it looks good.

2. Select the main ASIN to promote: Choose the top 5 ASINs in your store with a rating of 4 stars or above. You are spending a lot of money to push this ad, so of course you need to select the representative products of your store, allowing customers to know and interact with your brand through these representative products.

3. Select targeting keywords: You can choose keywords similar to your other non-video Sponsored Brands campaigns to bid on, focusing on keywords highly relevant to your product. Early-stage promotion requires more exposure, so you can choose broad keywords; later, to improve conversion rates, you can choose exact match keywords.

What should you pay attention to when creating video ads?

1. The video content should focus on the product, highlighting your product within the first second. Do not waste this "first impression," and avoid using empty scenes.

2. The video length should be 15-30 seconds, focusing the content on a few key selling points. Considering the time limit, it is best to cover just 3 selling points.

3. The video defaults to auto-playing without sound and cannot be viewed in full screen. Make sure your video supports silent playback and plays smoothly on mobile devices. After creating the ad, search for it on the frontend yourself to check the effect.

4. In the early stages of promotion, set high bids for valuable keywords to increase the video's exposure. The more times your brand is displayed in customer searches, the more likely consumers are to remember your brand.

Considering that Amazon is now already selling goods through live streaming, it is believed that the application of video on Amazon will also become increasingly widespread.